See the rhetorical structure: what's loaded, what's hidden, how it's built to move you.
Turn it into a loaded question, one that hides an assumption you'd have to accept just to answer it.
Turn it into a moral fight, splitting people into good and bad rather than right and wrong.
16 years building brands across SaaS, health-tech, and consumer. Unframed is the applied layer of a complete 8-module critical thinking curriculum I developed for analyzing how media, framing, and persuasion systems shape interpretation.
Work With MeUnframed runs on a framework developed by Oded Levy that exposes how language shapes the way we think and drives us to act.
It works because emotion comes first and logic second. The framework slows that down. You learn to spot the incentive behind a message, run any claim through three questions (compared to what, at what cost, what hard evidence), read numbers without being fooled by scale or false cause, catch the framing in loaded or softened language, and recognize the marketing levers that manufacture desire. Do it enough and it becomes automatic. You get harder to rush, flatter, frighten, or steer.
One framework. Three tools. Learn to analyze narratives, framing, and persuasion systems more clearly.
Work With MeUnframed — 2026 / Oded Levy