Language
doesn't describe
reality.
It constructs it.

See it. Change it. Understand it.
▶ Watch demo
Based on an 8-module rhetorical framework by Oded Levy
A working study of a message: an eye, schematics, and annotated notes.
Pick an instrument. Watch the sentence change.
The city should build more housing.
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The spectrum of influence
2. Reverse-engineer the structure
A message shown as five stacked layers rising into a peak.

Every message rests on a hidden architecture. These are the layers underneath.

01
What you see
The visible message.
02
Framing
The choices shaping perception.
03
Incentives
The rewards behind the message.
04
Optimization
What the system is designed to produce.
05
Hidden assumptions
The beliefs you don't see.
3. Try it yourself

Paste any text and unframe it. The tool reveals the structure, techniques, and intent behind any message.

500
This tool analyzes structure, not truth. It doesn't check whether a claim is accurate.

See the rhetorical structure: what's loaded, what's hidden, how it's built to move you.

Turn it into a loaded question, one that hides an assumption you'd have to accept just to answer it.

Turn it into a moral fight, splitting people into good and bad rather than right and wrong.

Something went wrong. Please try again.
Architecture
Filter
Numbers
Frame
Machine
Map
OS
Live Fire
Verdict
About
Oded Levy. Brand Director.

16 years building brands across SaaS, health-tech, and consumer. The method is the applied layer of a complete 8-module critical-thinking curriculum I developed. I teach it to teams, classrooms, and newsrooms.

Work with me →
Speaking & Workshops

I give talks and workshops on how language and media are engineered to influence — and how to see it in real time.

Live sessions built on the 8-module method. For teams, schools, conferences, and newsrooms.

You Are Read By Everything You Read
How media is built to move you, and the habits that make you harder to manipulate.
The Anatomy of a Message
A live teardown of real headlines and ads using the 8-module method.
Critical Thinking in the Age of Algorithms
Reading framing, incentives, and intent — adapted for educators and students.
Who it's for
Corporate teams Schools & students Conferences Newsrooms
Background

16 years building brands across SaaS, health-tech, and consumer. Guest on the Honest Reporting Canada podcast. Taught rhetorical framing to 8th-grade students. Author of a full 8-module critical-thinking curriculum.

“Once you see the frame, you can't unsee it.”— Oded Levy
Invite me to speak →
Claim
Verdict
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Original Statement
Version 1
Version 2
Version 3
tryunframed.com
Original Statement
Heroes vs Villains
Victims vs Aggressors
Us vs Them
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